GRAPHICS ARE A CUSTOMER'S FIRST IMPRESSION OF YOUR BUSINESS
Successful shops set themselves apart from the crowd with a distinct identity and personalized style. In our ever-changing online atmosphere (absent of a brick-and-mortar building with storefront windows and shiny showcases!), it’s important to use every virtual customization option available. Creating a visual brand image for yourself is one of the smartest shop investments you can make – but it doesn’t have to break the bank!
For online display or for print, I'm happy to offer a wide range of design services. Please note that my availability for custom work sometimes depends on my existing workload, and contact me for details.
For online display or for print, I'm happy to offer a wide range of design services. Please note that my availability for custom work sometimes depends on my existing workload, and contact me for details.
SERVICES, PACKAGES, AND PRICING INFORMATION
My most popular custom design services typically revolve around Etsy shop branding, but are not limited to that marketplace. I welcome entrepreneurs of all kinds, and custom packages can always be specially created for your specific needs in terms of sizing, layout, etc. Custom designs are always 100% exclusive to your business and never re-sold.
Since graphics are rarely one-size-fits-all when it comes to branding, all custom design projects are offered in sets or packages. Etsy Shop Branding Graphics Sets and Logo / Watermark Sets are the two basic packages offered, with additional files offered as "add-ons" to either package.
Etsy Shop Branding Graphics Set
A 13-piece set of .JPG files specifically built to Etsy shop sizing and layout standards.
This basic branding package includes the essential graphics to get your Etsy shop up and running while giving you some flexibility and options for usage outside of Etsy, as well. Package starts at $72 and includes the following pieces:
Business cards and logo label files are sized to Vistaprint's Standard Business Card and Rectangular Product Label sizing (USA business card standard 3.5" x 2" plus bleed / trim margins). While Vistaprint is recommended for best results, you may print those files however or wherever you wish, as long as the sizing is accepted.
Logo / Watermark Set
A 6-piece set of .JPG and .PNG files created in three different layouts, suited for your own branding and watermarking use.
Other file types, such as vector .PDF or .EPS, may be available upon request depending on the project (please ask ahead!).
Package starts at $48 and includes the following pieces:
Please note that .JPG files have a flat white background, and .PNG files have no background (for watermarking). Basic image editing software and knowledge is recommended to re-size the image or place your logo as a watermark on photos.
You may use your logo files however you wish, including incorporating it into your branding graphics for online or print use.
Add-Ons & Extras
Any type of file that is not included in either of the packages listed above is considered an add-on, and can be added to your custom design package on a per-piece basis.
Common add-ons include Facebook Page or Group Covers, Twitter headers, return address labels, "scent" or "flavor" stickers, and product display cards, for example.
Add-ons are priced depending on the type of file (digital display versus printable), as follows:
Since graphics are rarely one-size-fits-all when it comes to branding, all custom design projects are offered in sets or packages. Etsy Shop Branding Graphics Sets and Logo / Watermark Sets are the two basic packages offered, with additional files offered as "add-ons" to either package.
Etsy Shop Branding Graphics Set
A 13-piece set of .JPG files specifically built to Etsy shop sizing and layout standards.
This basic branding package includes the essential graphics to get your Etsy shop up and running while giving you some flexibility and options for usage outside of Etsy, as well. Package starts at $72 and includes the following pieces:
- 3 Shop "Big Banners": regular use, promoting a sale, and vacation mode - 1200 x 300 pixels
- 3 Shop "Mini Banners": regular use, promoting a sale, and vacation mode - 1200 x 160 pixels
- 3 Avatars: shop name, alternate layout, and "Sale!" promotion image - 600 x 600 pixels
- 2 Listing Cover Graphics: "Reserved" and "Custom" for specialty listings - 600 x 600 pixels
- 1 Business Card design (printable at maximum 3.5" x 2").
- 1 Logo Label design (printable at maximum 3.5" x 2").
Business cards and logo label files are sized to Vistaprint's Standard Business Card and Rectangular Product Label sizing (USA business card standard 3.5" x 2" plus bleed / trim margins). While Vistaprint is recommended for best results, you may print those files however or wherever you wish, as long as the sizing is accepted.
Logo / Watermark Set
A 6-piece set of .JPG and .PNG files created in three different layouts, suited for your own branding and watermarking use.
Other file types, such as vector .PDF or .EPS, may be available upon request depending on the project (please ask ahead!).
Package starts at $48 and includes the following pieces:
- Main logo layout in .JPG and .PNG
- Alternate logo layout in .JPG and .PNG
- Circle submark layout in .JPG and .PNG
Please note that .JPG files have a flat white background, and .PNG files have no background (for watermarking). Basic image editing software and knowledge is recommended to re-size the image or place your logo as a watermark on photos.
You may use your logo files however you wish, including incorporating it into your branding graphics for online or print use.
Add-Ons & Extras
Any type of file that is not included in either of the packages listed above is considered an add-on, and can be added to your custom design package on a per-piece basis.
Common add-ons include Facebook Page or Group Covers, Twitter headers, return address labels, "scent" or "flavor" stickers, and product display cards, for example.
Add-ons are priced depending on the type of file (digital display versus printable), as follows:
- Digital Display Graphics: $5 per file. Including, but not limited to, Facebook and social media graphics.
- Printable Files: $15 per file. This includes any custom-sized printable design up to 12" maximum print size.
- Large-Format or Specialty Printables: $25+ per file, quoted individually. This includes any custom-sized printable over 12" maximum print size (such as vinyl banners), or very time-consuming pieces like brochures, booklets, etc.
THE CUSTOM DESIGN PROCESS AND WORKFLOW
I ask for a 50% deposit down before starting work on a custom design project. The remaining balance will be taken care of at final purchase, after your final proof approval, at which time your files are released via the Instant Download system through my Etsy shop.
To bring a custom design together, we'll work back and forth through a series of previews and revisions until the final graphics are absolutely perfect for you. I know you'll be excited about your branding, so I strive to bring designs together in a very timely fashion. Ultimately, the length of the process will depend on how many rounds of previews and revisions we need to go through, and how quickly you're available to respond.
Before The Project:
Once we start working together, I'll need to know as much as possible about what you're envisioning, and exactly how you plan to use it. You can help move the process along quickly by following these guidelines and being as specific as possible:
During The Project:
After The Project:
I am available for full support if any questions come up at any time. Likewise, if any changes or revisions are ever needed for your graphics, we can take care of them at any point in the future. I save all files on an external hard drive for safe-keeping indefinitely, and will be glad to re-send files if you ever lose them in the event of a computer crash, etc.
To bring a custom design together, we'll work back and forth through a series of previews and revisions until the final graphics are absolutely perfect for you. I know you'll be excited about your branding, so I strive to bring designs together in a very timely fashion. Ultimately, the length of the process will depend on how many rounds of previews and revisions we need to go through, and how quickly you're available to respond.
Before The Project:
Once we start working together, I'll need to know as much as possible about what you're envisioning, and exactly how you plan to use it. You can help move the process along quickly by following these guidelines and being as specific as possible:
- Tell me: what purpose will your graphics serve, and where will you be using them? Different websites and social networks require different sizing for pieces like banners and headers. Are your graphics specifically for an Etsy shop, or for an independent website? Will you be marketing on social media networks like Facebook, Twitter, or Instagram?
- Tell me, what kind of printables will you need? Shop Branding Graphics Sets include a business card and matching label design, but if you need any other printed materials for marketing or advertising, each piece will typically need to be created at specific dimensions. Let me know what type of printable you need (including relevant sizing details), as well as your plans for printing it (i.e. Vistaprint, at home, etc.).
- Tell me, what is your business about? Do you cater to any special age groups or niche markets? How would you describe your target audience or customer-base?
- Describe for me: the type of products you offer, the overall theme of your products, and the materials you use to create them if those points will be playing a role in your branding.
- Make a list! If you have any ideas you'd like incorporated into your business graphics, jot them down. Create a list of colors, fonts, elements or styles you'd like to see incorporated into your designs. Please be as specific as possible.
- Show me examples. If you’ve seen things online that you visually love and believe would be a good fit for your brand, don’t be afraid to share them with me. Copy and paste the URL links to whatever you’d like me to look at, and don’t forget to tell me exactly what it is you like about it. I will follow your inspirations as closely as possible if there are specific things you wish to incorporate into your design.
During The Project:
- Part 1 - First Previews: Once we've collected your ideas and inspirations, I will begin building your custom design, and send a round of previews for your review ASAP. At this point, you have the opportunity to request any changes that may be needed, make tweaks to any part of the design, change your text, etc. There is no charge for revisions made at this stage.
- We will work back and forth with previews and revisions until the design concept is just right. With your approval at that point, I will begin building out all other pieces in your package.
- Part 2 - Building The Set: At this point - when the initial design concept is approved and the package itself is being built - I offer three complimentary rounds of revisions during this phase. If more than three rounds are needed, I ask $5 per additional round, which will be added to your final total. (In most cases, extra rounds are not necessary since we've already finalized the main elements, fonts, etc. by this point.)
- Part 3 - Final Approval & Listing: Once I have your final approval on everything in the package, a reserved listing will be set up for you in my Etsy shop. I will link you to your listing, and you may purchase at your convenience. (Your balance due will be your total project cost less the deposit paid in the beginning.)
- Your reserved listing will be set up with Etsy's Instant Download system, where your files will be available for immediate download right after purchase.
After The Project:
I am available for full support if any questions come up at any time. Likewise, if any changes or revisions are ever needed for your graphics, we can take care of them at any point in the future. I save all files on an external hard drive for safe-keeping indefinitely, and will be glad to re-send files if you ever lose them in the event of a computer crash, etc.
FREQUENTLY ASKED QUESTIONS AND ADDITIONAL INFO
- Can you use my artwork or logo? I am glad to work with client-owned artwork and photographs, but I cannot accept logos, designs, or photographs created by a third-party designer or photographer. In many cases, these images and elements are subject to copyright or intellectual property laws. Any artwork or photographs supplied by you, the client, must be free and clear of third-party copyrights and will be used at your discretion and responsibility, with your permission.
- What happens if I decide not to continue after the project has started? Please note that once I start a custom design order, I reserve all rights to the design prior to final payment. That means if we start a design and you back out of it, I reserve the right to re-use whatever work has been done in any form (including future designs and projects) at any time. Initial custom design deposits paid are non-refundable once work has started.
- Is my custom design exclusive to my business? Yes! Once a custom design is done and paid for, the design is exclusive to you. It will never be re-used or re-sold in any manner.
- I don't have an Etsy shop. Can I still order a custom design package? It will depend on exactly what you need, and whether or not we can build a package to cover all your bases. In most cases, I'll attempt to include mostly the same type and amount of files as my Etsy Shop Branding Graphics Sets (such as banners, avatars, business card, etc.) for an equal value, but sized to your specific needs. In any case, regardless of what venue you need graphics created for, the base cost for a custom design package remains at $72 (unless you need only logo files; see section above).
- Can you build my website / blog theme? At this time, I do not offer full website design or blog templates. I offer individual pieces, such as banners, headers, contact buttons, etc. as part of a custom design package, but I do not offer full website design, set-up, or technical support on that end.